I am the first to admit that it’s very easy to get into a Twitter Rut. Sometimes Follow Friday on Twitter can just add to that stuck feeling.
Thousands, maybe tens or hundreds of thousands, of group shoutouts are tweeted every week. What began as a recommendation tool (read Carol Stephen’s Best Practices) has become an automated, rewteeted nightmare to some and waste of time for others. Follow Friday is almost as pointless as throwing a bowl of conversation hearts at people in a party and expecting them to talk to you.
Although I don’t spend a whole lot of time blogging about social media in this venue (instead, they’re here) it is apparent on our Twitter feed that I’m passionate about the subject.
I think we can all agree that the main point of tweeting for business is to develop relationships.
For those who advocate for the continuation of Follow Friday as it is, please tell me how a shoutout starts or builds a relationship. I no longer see it as an effective resource.
Today I offer an alternative, a challenge, if you will.
Instead of tweeting out a list of people, why not use today to engage?
Today I plan on going through the last group of followers and finding at least five things to either reply to or retweet, Old School Style, of course. I may even go through my most recent follows.
Other #EngageFriday challenges could include:
- Find five people in your local to engage with (reply to tweet or retweet).
- Find five people in your industry to engage with.
- Find five people with your name to engage with.
What are your suggestions?