Riggins Construction & Management, Inc.

Project Profile: RBC Lubron Bearing Systems

Bridget Willard — Wed, 24 Apr 2013 17:18:07 +0000

Riggins Construction & Management, Inc. was contracted as the Design-Builder to repurpose this tired warehouse / office space into a functioning, specialty bearing manufacturing plant.

The City street was excavated (and repaved) to install a 6”ø pipe that tapped into the existing 12”ø water main on the north side of Lawson River Avenue. This was done to add fire sprinklers to the building. Furthermore, an extension to the 6” detector check assembly for fire protection was installed.

We removed landscaping in the front of the building to make room for an ADA-compliant ramp. We then re-landscaped, repaved, striped, and installed signage for the two new handicap stalls at the east elevation. We also added a handrail to the front stairs and met path-of-travel requirements from the parking area to the front door.

All cracks in the concrete tilt-up panels were structurally repaired via epoxy injection method. The entire warehouse was painted and accented with a royal blue wainscot. The concrete floors were also repaired.

To meet its intended use, the electrical service to this building was upgraded from 600 Amps of 120/208V to 1,600 Amps of 480/277V, three-phase, four-wire power which included coordination with Southern California Edison and the construction of a below-grade transformer vault on the exterior of the building.

We coordinated the manufacture and installation of a 2.5 ton bridge crane in this facility which spanned the length of the west manufacturing bay. We installed a new air compressor and piping system for the production equipment which included a semi-recessed 2,000 ton press. The press required specially engineered footings and foundation pit. We added five new HVAC units as well.

The warehouse’s concrete floor was scrubbed and sealed and the safety path-of-travel was painted with yellow traffic paint. Additionally, Riggins Construction helped orchestrate the relocation and re-certification of the manufacturing equipment from the client’s current location to this new building, minimizing production downtime.

This project required asbestos abatement of the previous restroom flooring which was replaced with a color-coordinated sheet vinyl. The office areas were floored with an upgraded, broadloom carpet as well as VCT with accent tiles.

Additionally two quality control rooms were constructed in the factory portion of the building.

What was once an outdated, large warehouse with minimal office space has given way to a factory with 5,600 square feet of office space including a lobby, two conference rooms, a break area, three private offices, two open office areas, and upgraded restrooms all using the RBC company-wide color scheme.

We are proud of so many of the technical aspects of this project for which, unfortunately, photos cannot do justice. We were honored to present our client with a stylish and functional, safe factory and office space.

To see the Printer Friendly PDF with more photos click here.

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Digital Influence Panel – You Are What You Tweet

Bridget Willard — Fri, 12 Apr 2013 16:28:33 +0000

Here is the recording of my talk “You Are What You Tweet” from the ACEC California‘s Digital Influence Panel at their annual conference 4/10/13.

I mention iFLOOR.com and Burgin Construction Inc. as my first AEC connections as well as SafetyTeddi and WindowWorks. Another shout-out was given for CustomerSpecs‘ clever use of tea in #MarkeTea.

Highlight:

“When you have a relationship with a person, the logo has meaning.” Tweet This

I also reference the customer service experience we had with one of the employees of Earth Island Natural Foods discussed in this blog post.

Our group.
Bridget Willard, Office Manager
Mark DeSio, Director of Public Relations Division, Caltrop
Darrel Cole, Manager Communications & Public Involvement, Parson Brinckerhoff

The Youtube playlist of all of the panelists is here.

My reflections on the Google Hangout On Air of this talk are here.

Other Posts You May Like:

Branding: A Lasting Impression

Bridget Willard — Thu, 21 Feb 2013 22:22:49 +0000

Untitled by Felipe Lordello

I’m sitting at lunch with friends just the other day and I was asked the question,

“What is branding?”

Branding is listening to a thirty-year old Michael Jackson song on the radio and recognizing the Eddie Van Halen guitar solo.

Branding is making a decision between using a restroom at a gas station or the restroom at a Starbucks.

Branding is being reminded of your beloved uncle when you smell pipe tobacco with a hint of cherry.

Is Branding A Logo?

Yes and no.

In many ways, branding is the connection of your sensual experiences. When I see a Diet Coke can, I become thirsty. Why? I remember the feel of a cold can in my hands, the sound the can makes when it pops open, the tickle down my throat, and the taste afterward. All of those memories are tied into the Diet Coke logo.

Human history is full of seals, rings, flags, coats of arms, and crests used to distinguish families, tribes, and nations. The human condition is curious; as much as we long for group acceptance, we still desire to be distinct and recognized. But I digress.

Although the etymology of branding is varied, we can all imagine a rancher using a hot iron to brand his livestock. Each ranch had a distinct logo that made a permanent impression. Though originally intended to distinguish ownership, the logo reflected on the rancher, whether good or bad.

Your behavior as a company will be associated with your logo. In this regard, the branding is the logo and the logo is the brand.

In my presentation, “You Are What You Tweet,” I gave the example that the Caltrop logo had no meaning to me until I met one of their employees, Mark DeSio.

“When you have a relationship with a person, the logo has meaning.” (Tweet This)

In our day, branding makes a permanent impression, too. These impressions are based upon a person’s experience interacting with your company (brand) and there’s only so much of it you can control. With the introduction of social media, individual impressions gain a much greater audience.

“Every employee is your brand ambassador, your marketer, and the face of your company.” Scott Stratten: The Book of Business Awesome

Case in point. Twenty years ago I went to a pancake restaurant and there were cockroaches crawling on the table. Regardless of how many coupons they offer, how many all-you-can-eat pancake events they hold, I will never go to any of their restaurants again. That one experience made a lasting impression. Their advertising (branding) is no longer effective with me. My experience at their store made a permanent impression (branding).

Big brands, like Diet Coke, are often used as an example because we all recognize them, making the lesson relatable to a diverse audience.

The question always is:

How will that translate for me and my business on social media?

It’s simple. Behave online the way you would want to be perceived. If you want people to think that you’re professional, behave professionally. If you want people to believe you do quality work, produce quality content.

So what’s my strategy for a small, commercial general contractor, you ask?

I started our Twitter account in 2009; it was the gateway drug to content on additional social media platforms. With so many businesses becoming casualties of the recession I wanted to communicate two things:

We’re still in business.
We’re an established company but we’re not Luddites.

When asked about my strategy by E & T Plastics for their post, “How Construction Companies Are Using Social Media,” this was my reply:

“My strategy is to connect with others in our locality, learn and grow as a person, and bring brand awareness through the message that we are a stable company with roots in the past and a foot in the future.”

It’s true. I’m on Twitter et al for branding purposes and my online behavior can be tailored to that end. However, the other side of the branding coin is your collective perception.

I asked our followers on Google+ and Twitter to offer a response to this prompt.

“When I see Riggins Construction, I think _____.”

North County Scaffold: “experienced & professional local contractor.”
Call The Marketing Guy: ”professional”
Randy Patton: “quality, very professional contractor”
Architectural Element: “Great!”
Motor Works: “I think how modern and wonderfully engaged they are.”
In the Land of 6 & 7: “Riggins is in the know! Place to Go!”
Carol Stephen: “I think high quality, awesome construction, and value. #NoCuttingCorners”
Linda Snell: “Quality Construction”
A/C Trax GPS: “Quality”
Jay S. Daughtry M.Ed.: “When I see @RigginsConst I think ‘engaged brand.’”

True, I don’t have any negative feedback on this list; frankly, I’m happy to say that we don’t get it often. However, negative feedback can sometimes be more valuable. Not only does it help you refine your behavior (brand), but it can be used as an opportunity to win the heart of the grieved party. Check out this blog post about our experience using Twitter for customer service.

What 7-Eleven and A Billboard Say About ROI

Bridget Willard — Fri, 28 Dec 2012 01:24:00 +0000

Everyone and their mom has written about social media and ROI.

For some reason, the social media skeptic tends to be fixated on this factor. Not surprisingly, I’m often asked what my return is for tweeting. After years of answering this question, I’ve settled on this analogy.

I tell them about a billboard and 7-Eleven.

On the major corner by our office, there is a billboard. The freeway and two major streets can see this billboard.

Coca-Cola is always advertising one of their many product lines on said billboard. This billboard does not interact with you, it does not smile at you, it does not ask you questions. It’s simply a large rectangle, in a vehicle’s direct line of sight, wallpapered with a visual advertisement.

Now, Coca-Cola is by no means an unknown brand, yet they feel it is appropriate to spend a portion of their advertising budget on a static, non-interactive billboard.

On this same corner is a 7-Eleven store.

Every day when I drive to work, I see both the 7-Eleven and the billboard, simultaneously.

It is possible that I may subconsciously put the two ideas together, park, go inside, and buy a Diet Coke but in no way do I say to the cashier,

“Hey, I just bought a Diet Coke because of that billboard.”

Even if I did tell the cashier why I stopped in their store that day, they’d have no way to report it, since they’re neither owned by Coca-Cola nor do they have a connection with Clear Channel Communications who owns the billboard.

In many ways, social media is like that billboard. It drives sales in some second or third-hand fashion, but there is no way to totally represent it with a hard figure.

You May Enjoy Reading:

UNMarketing: Things We Should Ask “The ROI Question” about before Social Media

Just because you can, doesn’t mean that you should. – Book of Business Awesome Tour in OC

Bridget Willard — Thu, 15 Nov 2012 16:37:14 +0000

Scott Stratten made a stop in Orange County on his Book of Business Awesome tour last night and boy did I ever get my money’s worth.

First of all, it’s refreshing to be reinforced by an “expert” on some of the theories and opinions I’ve come up with recently.

Secondly, it was good to just laugh. Scott has a way to make us laugh at ourselves and the things we do, especially with technology, that just do not make sense.

“We’re using tech because we can; not because we should.” Scott Stratten

The Linked Orange County event was very enjoyable and the cost was reasonable, especially because I bought my ticket during the initial stages of the event planning.

Here are some highlights in the form of my tweets:

"Anyone can be cool but awesome takes practice." @unmarketing #linkedoc #ocawesome http://t.co/XqP5LbFu—
Riggins Construction (@RigginsConst) November 15, 2012

. @bryanelliott and @unmarketing at #linkedoc #ocawesome http://t.co/3RKwfLS0—
Riggins Construction (@RigginsConst) November 15, 2012

"The most important part of marketing is hiring." @unmarketing #linkedoc #ocawesome http://t.co/xk1UfZSv—
Riggins Construction (@RigginsConst) November 15, 2012

"If you're only awesome to influencers, then you're not an awesome brand." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"Branding is not the logo; it's the story it conjures up." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"Marketing is about experiences. Marketing is organic." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"Our front-lines are the ones [marketing your brand] but they're the least paid or appreciated." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"You can't train passion and personality." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"There is ROI in being awesome at what you do." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"Having people be happy to do business with you is the key to success." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"People are not overhead; they are your company." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"You can automate social but you can't automate awesome." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"When you find the right person, you attract the right person." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"We're using tech because we can not because we should." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"I saw a billboard that said, 'don't text and drive' with a #qrcode on it." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"I just found out the title of the third book: Stop It!" @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"I've seen #qrcodes on websites… that aren't mobile-friendly." @unmarketing #linkedoc #ocawesome http://t.co/V9j3Xl8L—
Riggins Construction (@RigginsConst) November 15, 2012

"If you want to be better on Twitter, be a better company." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"If you have a half hour four days a week, I'd rather you did it on one platform." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"Let's go chat [about G+] on Wave." @unmarketing (and the geeks laugh) #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"When you use one of Google services it counts as a login to G+." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"Twitter is a conversation, not a dictation." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"There are two groups of people you don't want to piss off in this world: geeks and moms." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"You have to make the content good enough to share." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"Outrage doesn't take the weekend off." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"PR stands for people react. You have to be fast." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

"If you don't trust your employee, they shouldn't work for you." @unmarketing #linkedoc #ocawesome—
Riggins Construction (@RigginsConst) November 15, 2012

Project Profile: 17520 Newhope

Bridget Willard — Mon, 10 Sep 2012 16:16:29 +0000

Riggins Construction & Management, Inc. is proud to announce the completion of the new roof system for Munroe Baldwin, LLC.

We coordinated the project from front to back, including evaluating which HVAC units needed to be replaced and which simply needed repair. Once the scope was agreed upon, we contracted a structural engineer, obtained drawings, and put the project out to bid.

This project included the evacuation and removal of ten roof-top HVAC units and four condensing units using a crane during the weekend. The new units were placed upon new, structurally-reinforced platforms and crickets were installed to redirect water flow around the units on the high side of the platforms. Inside, the corresponding digital thermostats were installed. Four condensing and new fan coils were also replaced and put on new wooden platforms with sheet metal caps.

While these units were being replaced, a new, four-ply, built-up roof with Title-24-compliant capsheet was installed and warehouse R-19 roof insulation was reinstalled; foil scrim capped it off.

Since this work was completed during the summer (during unseasonably hot and humid weather), we supplied portable air conditioning units during removal and replacement. All of this work was done in fourteen business days. We are proud to have been able to minimize office downtime for our client and his tenants.

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Congratulations to Bridget on Six Years of Service

Bridget Willard — Wed, 05 Sep 2012 15:15:10 +0000

Bridget Willard, Office Manager

We would like to congratulate Bridget Willard, Office Manager, for completing six years of service here at Riggins Construction & Management, Inc.

We realize that our value is derived from the quality folks who endeavor to work with integrity of heart and mind, who have a great future in their horizon, and who make our future success a certainty.

Here is a little bit about her so you can get to know her better.

1. What is the most important invention or innovation that has happened during your life-time?

This answer has to be computer chips, specifically silicon chips. It’s my understanding that this technology is what has lead to our phone becoming a personal computer.

2. How would you spend your ideal “free” day?

My ideal free day is just that: free. Free of chores, tasks, or any social obligations. I like to just go down to Dana Point Harbor and sit at the island watching the boats go in and out. It’s funny that a boat parking lot has a such a calming effect.

Sailboat at the Harbor 4/9/2012 (c) Bridget Willard

3. What, if anything, is too serious to be joked about?

Quality and excellence. Seriously, my mom always taught me to “do it right or don’t do it at all.” That mantra is on a continuous mental loop.

4. How would you describe your personality?

Shy yet obnoxious; I am a world of paradoxes.

5. Who is the most famous person you have met?

The most famous person I’ve met is probably Dennis Agajanian. Before one of his concerts, in the late 1990′s, I was singing ¿Con Qué Pagáremos? and he came and sang harmony with me. That was pretty cool.

Valuation Threshold: No, it’s not in a door way.

Bridget Willard — Mon, 13 Aug 2012 16:08:19 +0000

When you think of a threshold, I’m sure you imagine a doorway, perhaps with a blushing bride being carried over one. In this case, it’s financial in nature.

This perplexing term is the Valuation Threshold and it has quite a bit of influence on the direction and scope of your construction project.

The Valuation Threshold is a dollar value set each year by the State Architect’s Office from the State of California.

Still perplexed? Yes, it is a complex issue; perhaps the following chart will shed some light on how it may affect your building and your project’s budget.

For example, if your project valuation (cost) is $60,000, excluding the costs for paint, flooring, and a few other exemptions, then $12,000 (20%) will have to be put toward ADA improvements from the outside in (path of travel, doors, restrooms, etc. per CBC 2010, Section 1134.b.). However, once the project is valued higher than the threshold, then the entire building will have to be brought up to current ADA codes and standards.

The Valuation Threshold may be unchartered waters for you, but at Riggins Construction & Management, Inc. we come across ADA issues with every project. And, as they say, the proof of the pudding is in the eating.

A client remarked about his building in Carlsbad:

“I especially appreciate your understanding and navigation through the shoals and hazards of the assorted city agencies… a major challenge met!”

For further consultation on your individual project, please feel free to give our office a call at (714) 953-6333.

More of our vocabulary posts.

From State Architect’s Office from the State of California’s website:

Valuation Threshold for Alterations, Structural Repairs or Additions to Existing Buildings

Per 2007 California Building Code Section 1134B.2.1 Exception 1, the 2012 valuation threshold is $136,060.00 and will be updated again in January, 2013.

The annual valuation threshold is based on the January, 1981 threshold of $50,000.00 as adjusted using the ENR 20 Cities Construction Cost Index, as published by Engineering News-Record, McGraw-Hill Publishing Company, for January of each year.

Featured Tweeter @cabinetmakers

Bridget Willard — Fri, 27 Jul 2012 15:51:48 +0000

Everyone starts somewhere in Social Media. Tips and tricks we’ve all learned along the way can be especially helpful to those still navigating uncharted waters.

This interview series features twitter accounts in and around the construction industry, a growing population within the Twittersphere. My only disclaimer is that I do not always agree with the advice.

Stats:

Twitter Name: @cabinetmakers

Twitter Bio: Custom Cabinets & Millwork Since 1978 ~ St Lic #361472 ~ #kbtribechat founder ~ tweets by @Stacy__Garcia

Company Name: Garcia Cabinetmakers

City/State: Huntington Beach, CA

Main Website: GarciaCabinetmakers.com

Facebook Page: facebook.com/GarciaCabinetmakers

Admin Name: Stacy Garcia

LinkedIN Profile: linkedin.com/in/garciacabinetmakers

Followers: 1,849

Following:Follower Ratio: 1.14

Klout: 48

Questions:

1. When did you start your twitter account?

May 14, 2009 but I did not really get active until late 2010.

2. What was your biggest obstacle in twitter?

Time management is my biggest obstacle. I have to be very cognizant of it or hours can go by in a flash.

3. How often do you tweet? Do you have a schedule?

I do not have a set schedule for tweeting during the day. Every morning I check my mentions and respond. I tweet news as I get it and sometimes retweet kitchen and bath information from bloggers I follow. I keep Hootsuite open during the day and monitor it. I manage a twitter chat that is every Wednesday. On some weeks my tweets are concentrated there.

4. What is your recommendation to new people on twitter?

Don’t worry about quantity of followers. Follow and engage with quality accounts and your following will grow. I started out following accounts in our same industry and their friends. This has worked out well but it is also true that some of my most engaging and supportive followers are outside my industry, so be open minded and see who is active and interesting.
I would also recommend tweeting from Hootsuite or Tweetdeck. Tweeting from your Twitter account is very limited. I set up columns for the home feed, mentions and direct messages. This way I can see all that is going on at a glance.
Do not overtly sell. Twitter is about relationships and sharing.

5. What is your favorite hashtag and why.

#kbtribechat is my favorite hashtag. @kbtribechat is my twitter chat. We have a great group of kitchen and bath pros who have fun chatting every Wednesday from 2:00 to 3:00 pm EST. Members of our community take turns hosting and topics change weekly.

Editor’s Note: Check out the chat using Tweetchat.com here.

6. Did you have a twitter mentor? How did that come about?

Not really. I have had many supportive and talented friends on twitter to watch and ask questions of. @RobAinbinder is one of them.

7. Can you recommend a twitter account that we should be following?

First of all, your list of featured tweeters are must follows. @MarkJohnsonFAIA, @TALV58, @cupboards, @paul_anater, @rjmcontractors, @SketchThis, @NoraDePalma, @WoodNewman, @color4charlotte, @aechurba, @dcoopsd, @modenus and @ktpleslie are all engaging, inspirational tweeps that I think should be followed, to name a few.

Additional Comments:

I started tweeting thinking it would be marketing and it is so much more. I have found a vast community of interesting, supportive people like @RigginsConst.

Thank you for including us in your featured tweeters. We are honored.

Additional Links:

More Featured Tweeters

Big Bad Tweeter and Little Red Tweeting Hood ~ A Social Media Fairy Tale

Bridget Willard — Tue, 05 Jun 2012 23:00:44 +0000

I’m often called the Den Mother of Twitter by a few of my peers because I feel a compulsive need to keep peace and safety in our social media neighborhood.

Here’s a bedtime fairy tale for you.

nce upon a time, in a land far, far away lived a Big Bad Tweeter. He didn’t care about Tweeps in Twitterville or their cultural paradigms. He wasn’t concerned about being social; he just wanted to be heard.

Now, the Tweeps in Twitterville were happy and good-natured. They wanted to learn and grow and talk about ideas. They wanted to meet new people and share their lives. But they were all secretly afraid of the Big Bad Tweeter.

Every time he came to town he bullied everyone in Twitterville with his endless shoutouts in ridiculous overtones, roaring and growling at any hint of correction. He hunted down their hashtags for business connections and filled it up with spam.

No one could hear themselves speak. They could only hear the roar of the Big Bad Tweeter.

One day, Little Red Tweeting Hood went to visit her social media guru. Much to her surprise, her tweets had a different flavor. The personality seemed to fade. The engagement was gone.

Little Red Tweeting Hood said, “My, how often you have posted, Guru. I didn’t know you were up at 2:00 a.m.”

And the Guru replied, “I’m too busy. I have it scheduled.”

“But do you wait for replies?” she innocently asked.

The Guru replied, “This new app will do it all for me, I am too busy to tweet. I have clients to talk to and proposals to write.”

Puzzled, Little Red Tweeting Hood felt as though she may have done something wrong. Did she follow The Guru down the wrong path?

No, in her gut she knew something wasn’t quite right. With all of the courage she had to muster, she asked, “But isn’t social media social?”

The Guru scoffed and mocked her and ridiculed her for not being hip and with it.

Little Red Tweeting Hood was crushed. She began to cry. She questioned her own intuition. She felt as though she was a failure. She wondered if she had ever truly been effective on social media.

Suddenly, she had an epiphany.

“This couldn’t be my guru,” she thought to herself, “none of this makes sense.” Suddenly, her eyes became clearer. In The Guru’s place she saw the impostor. It was none other than the Big Bad Tweeter!

“Help!” she tweeted. She was afraid of the notorious Bully of Twitter.

Just then, the hero of our story, saw her checkin on Foursquare and returned a tweet.

He affirmed all of Little Red Tweeting Hood’s beliefs. He gave her a precious book that contained all she needed to guide her strategy. He told her tails of social media doom and epic failures. All within this gold-embossed, book of magic, Little Red Tweeeting Hood found exactly what she needed to silence the Big Bad Tweeter.

Quickly, she turned to Chapter 16: ”Seven Deadly Social Media Sins” and quoted thusly:

Greed:

I see people using Twitter as a glorified RSS feed for their blog or an ad-puker. So absent of personality, I wonder why they even try. Yes, they are in business, but if they believe that business is built on relationships, they need to make buiding them their business.” ~ Scott Stratten, UNMarketing

In an instant, Little Red Tweeting Hood realized she had the power within herself to unfollow the Big Bad Tweeter.

She told her friends about the magic book. They began to stand up to the Big Bad Tweeter, too.

Twitterville was forever saved that day and Little Red Tweeting Hood continued to grow into the social media diva she had always dreamed of becoming.